MComms TV

 

Feature rich mobile phones will exceed 300 million units in 2008, outnumbering shipments of TV sets. By 2011, 90% of the handsets in the world will be capable of receiving Mobile TV.

With such staggering figures, all that is needed for Mobile TV takeup to skyrocket is for it to be provided for free!

The future revenue model for Mobile TV is advertising, but how can advertisements be mixed with Mobile TV streams?

MComms Ad Insert, the new MComms TV application that allows for advertisements to be inserted into live TV streams without the need to purchase expensive broadcast equipment.

MComms Ad Insert is the technical solution, enabling the path to revenue that all agree exists with Mobile TV advertising and removing the blockages that currently inhibit Mobile TV takeup.

• Inserts Advertisements into live content streams at any time
• Manual/Automatic advertising insert/replacement
• Ingestion and scheduling of ads
• Designed for Mobile Operators
• Fully redundant inputs for content in almost any format including capture cards, MPEG streams and 3GPP streams
• Output multiple simultaneous formats (for different handsets and websites)
• Management of advertising sourcing and uploading
• Existing streaming servers
• No troublesome Handset software changes – works with existing 3GPP players
• Operator logo during programs
• Banner ads – animated/still, full-screen ads, audio/video, ticker text, visual ads over radio content, etc.